Prepare Your Social Network
For many businesses, social media is the lifeblood that brings a consistent flow of traffic and customers. It's an audience of people interested in your products and your brand.
There are a few important things every online business should do to prepare their social channels for launch.
Claim Your Name and stay consistent across all mediums (Facebook, Instagram, Pinterest, Twitter, etc.)
Bevv uses Buffer to handle our social media. It’s free and it allows for pre-scheduling.
Get Your Email Marketing Ready
Choose Your Email Provider
There are many options on the market for managing your email marketing, however, you’ll want to choose the best one for your business. A great start point is to consider which eCommerce platform you will be using and to look at which email providers integrate with that platform.
Bevv uses Mailchimp.com.
Finalize Your Launch Promotion And Strategy
The goods news is that because you've been building an email list and an audience on social media, you have an excited audience to share your news with. You may also want to consider reaching out to relevant publications to have your new store featured for launch. Here is a list of a third party’s 10 Best Press Release Firms. Contests and sweepstakes is another great way to get consumers to notice your brand. Capterra lists the best contest software here for 2018.
Bevv uses PR Web for press and articles.
Bevv uses Vyper for contests.
5 Guidelines for Social Media Marketing That Works via Inc Magazine
There's a lot of advice out there about how to use social media to market your brand, but these are the 5 most important guidelines to follow.
Attached is HubSpot's Social Media Marketing Kit for you to use.